The logo of Adidas.
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NCAA football has always been a big deal for their schools.  Now NCAA football has become a big deal maker for at least seven different schools.  Adidas has capitalized on the popularity of NCAA football jerseys and penned multi-million dollar deals with Notre Dame, Wisconsin, Tennessee, UCLA, Indiana, Nebraska, and most recently, Michigan.

The deal between Michigan and Adidas begins with the 2008-09 school year and runs through the 2016-17 seasons, with a five year renewal option following that. The agreement is valued at $7.5 million annually in cash and NCAA football jerseys and other athletic gear over the term of the contract.

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